Video is one of the fastest-growing content types on the Internet. More than 172 million individual Americans watched an average of 14.9 hours of web video in April, the most recent month for which publicly available statistics have been published.
The data comes from Internet tracking firm comScore, which also said that Americans collectively engaged in 5.1 billion “viewing sessions” in April.
With so much video being consumed online, ecommerce marketers should be asking whether or not video content could have a positive effect on clicks and conversions. The answer seems to be a resounding yes.
Read the entire article at Practicalecommerce.com