How connected devices will disrupt the TV ad market

Posted by on Jul 18, 2011 in Blog | 0 comments

Advertising for video on PCs and web browsers, video delivered to mobile devices and video delivered to tablets will all grow significantly in the coming years, but will pale in comparison to the growth of advertising for streaming video on connected TVs. And as monetization of streaming video to connected devices grows, the share of ad dollars going to traditional TV services will shrink.

Read the rest of this article at GigaOm.com

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