eMarketer CEO: Online Video Advertising to Increase 40% – Big Opportunity is in Original Content

Posted by on Jun 30, 2011 in Blog | 0 comments

While online video advertising spending will increase by nearly 40 percent this year, the big opportunity for marketers is to create “useful” content, says Geoff Ramsey, CEO and co-founder of eMarketer.

In this interview with Beet.TV, he states: “Marketers need to be in the content business.”

Read the rest of the story and check out the interview at Beet.tv

 

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