Posts by jodada
How connected devices will disrupt the TV ad market
Advertising for video on PCs and web browsers, video delivered to mobile devices and video delivered to tablets will all grow significantly in the coming years, but will pale in comparison to the growth of advertising for streaming video on connected TVs. And as monetization of streaming video to connected devices grows, the share of ad dollars going to traditional TV services will shrink. Read the rest of this article at GigaOm.com
Read MoreeMarketer CEO: Online Video Advertising to Increase 40% – Big Opportunity is in Original Content
While online video advertising spending will increase by nearly 40 percent this year, the big opportunity for marketers is to create “useful” content, says Geoff Ramsey, CEO and co-founder of eMarketer. In this interview with Beet.TV, he states: “Marketers need to be in the content business.” Read the rest of the story and check out the interview at Beet.tv
Read MoreApple to Enter TV Display Business Late This Year
Taking AppleTV to the Next Level If at first you don’t succeed try, try again. That seems like what Apple Inc.’s (AAPL) motto is, if a former executive is to be believed. The former Apple executive, speaking with us on condition of anonymity, told us that that the company’s biggest upcoming product launch will be one that hasn’t been made official yet — Apple has plans to enter the TV business. According to source Apple plans to “blow Netflix and all those other guys away” by bundling Apple TV + iTunes inside physical television sets. According to the source Apple is teaming up with a major supplier (our guess would...
Read MoreVideo Drives Traffic and Conversions
4 Ways Video Can Drive Traffic and Conversions Video is one of the fastest-growing content types on the Internet. More than 172 million individual Americans watched an average of 14.9 hours of web video in April, the most recent month for which publicly available statistics have been published. The data comes from Internet tracking firm comScore, which also said that Americans collectively engaged in 5.1 billion “viewing sessions” in April. With so much video being consumed online, ecommerce marketers should be asking whether or not video content could have a positive effect on clicks and conversions. The answer seems to be a resounding yes. Read the entire...
Read MoreVideo Sales Letters – A Brief Overview
Video Sales Letters are an incredibly effective way to capture the attention of prospective clients and customers. They are relatively quick to create and they have the power to invigorate a static Web page with content that grabs, engages and converts prospects into purchasers. The components of your Video Sales Letter are simple. They are: 1. Sales Letter Script (Copy) 2. Audio Recording of Sales Letter Script 3. Video and/or Graphic Elements 4. Music and Sound Effects (optional) As in any content that has value, it starts with the written word or, what exactly is it that you want to say? Successful copywriting is an art form in itself but with a little study and...
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